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Local SEO: Why it is necessary?

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You are a plumber in Arizona and want to attract customers via your website. Thus, you would like to be well positioned on the queries concerning this activity in this state. It is therefore necessary to carry out a referencing work in order to achieve the objectives. You can get help from SEO companies working in this area such as Phoenix SEO, Arizona SEO. It’s the local SEO .

A good positioning in the search results means to appear on the first page and to stay there. For local SEO, this presence is not limited to ordinary lists, it is to be part of the 3 results displayed by Google Maps. Your future customers will see your contact details, opening hours and the opinions of Internet users about you.

Why is it important?

Today, the majority of requests are local. People are looking for providers and businesses nearby, and more than half of them call and / or visit the sign within 24 hours. So it’s concrete, a local web strategy increases sales significantly.

Also, even without a place specification in the search bar, Google automatically offers results located in the user’s geographic area through IP addresses, Google accounts, and location on mobile phones.

Who needs it?

It is mostly the local providers that gain, generating geographically targeted traffic. This is also indicated for large online stores and stores with subsidiaries or shops located in a given city.

In any case, local SEO is now essential for better visibility on the web, given the importance of this criterion for robots. You can get help from any SEO company of you area to rank your website. Many famous local SEO companies are providing services for local businesses such as Digital Flores.

3 basic criteria to follow for a good local SEO

A good local SEO strategy necessarily involves Google My Business, quotes and quality links.

Google My Business

It’s about registering your business by filling in your details. You have to give an address, a phone and exact information. A verification is required, and is another criterion of relevance for this sheet. This registration makes it easier to find and to be included in Google Maps results.

Quality links

Working on your local SEO means working with your neighbors. This involves placing links to your site on strategic sites and blogs. These may be bloggers in your city whose topics are related to your products / services, or sites of local authorities and associations in the town or city. These official sites are an asset for your credibility with search engines.

The citations

This is to mention the name of your brand and its contact information on third party sites. You have to make sure to use the same elements every time, because inconsistent information will only penalize you. It is therefore necessary to reproduce exactly the same address and the same active telephone number for the reception of calls.

Do not forget the classic processes

Finally, even for local SEO , you must continue to optimize your pages. Regularly power your site with rich, consistent content by regularly inserting local keywords that combine your business and your location.

The post Local SEO: Why it is necessary? appeared first on Technology Stuff.


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